Adam Lagerhausen

Product Marketing Leader for AI-native, platform, and enterprise SaaS

I help B2B companies turn complex products into clear market narratives and sales motions that buyers understand and sellers can use. That means sharper positioning, stronger launches, scalable enablement, and more productive conversations with the customers that matter most.

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adam@lagerhausen.net linkedin.com/in/adamlagerhausen (815) 353-4494 Austin, TX

Best-fit roles

  • Senior Product Marketing Manager
  • Product Marketing Lead
  • AI, platform, developer, or enterprise SaaS PMM
  • GTM Strategy / Solutions Marketing

Companies I'm strongest with

  • B2B AI platforms and enterprise SaaS companies selling into complex buying committees.
  • Frontier AI companies when the work centers on enterprise adoption, platform GTM, or market clarity.
  • AI-native workflow and application companies building new categories, use cases, and sales motions.
  • Developer platforms, infrastructure, and model operations companies that need buyer-ready narratives.

👉 This is how I use AI at work

I don’t just ask AI to “write marketing copy.” I built a set of agent skills that carry the PMM patterns I’ve learned over 10+ years, from customer research to positioning to sales narratives.

That means I get to better work faster: fewer generic drafts, more useful synthesis, and stronger strategy from the first pass.

View the skill set

Senior PMM work that shipped, sold, and scaled

01

Category creation & strategic positioning

Built PMM for the AI Platform team, launched AI Control Tower, and wrote the executive narrative and field materials for enterprise AI governance, risk, and adoption.

02

GTM systems that moved pipeline

Created Dropbox’s company-wide launch framework and rebuilt the Dropbox Sign sales enablement motion. Product launches beat targets by 15%+.

03

Launch strategy for high-stakes products

Led launches across AI, platform, e-signature, and design collaboration products, including Dropbox’s company-wide launch framework, Zeplin’s second product launch, and ServiceNow’s flagship AI Control Tower.

Experience across B2B SaaS and AI

ServiceNow

Enterprise AI platform

Enterprise AI platform, governance, C-level narrative, launch strategy, and field enablement for complex enterprise buyers.

Dropbox

PLG-to-sales GTM

PLG-to-sales GTM, company-wide launch systems, e-signature positioning, and global sales enablement.

Zeplin

High-growth B2B SaaS

High-growth B2B SaaS, product repositioning, persona research, second-product launch, and PMM/content team leadership.

Salesforce

Enterprise sales-led SaaS

Enterprise sales-led SaaS, Sales Cloud messaging, release marketing, and seller enablement in a high-velocity GTM environment.

Reevo

AI-native startup

AI-native startup work across content, interactive demos, buyer qualification, and sales efficiency.